Search Engine Optimization (SEO) is a series of techniques used to improve the ranking of your website’s listing in major search engines like Google, Yahoo and Bing.

long island internet marketingRecent surveys show that more than 86% of Internet users use search engines to find local services, products and information. Unless your site appears prominently on the search engines, potential customers will go elsewhere to find what they are looking for.

Getting higher rankings in the search engines is not an accident. We employ basic and advanced techniques that work for every client. Our Long Island search engine optimization techniques get you to the top of local search.

One of the most important techniques is the selection and placement of keywords. Keywords are one of the tools that describe your website to search engines. Since search engines review websites primarily by their textual content, site rankings are effected by the keywords that you choose. Adding keyword captions and tags to pictures and other media like Flash will optimize graphic content.

Common SEO techniques to optimize your website for search engines include:

  1. Using unique and relevant coded titles for each page

  2. Providing unique and relevant content.

  3. Using accurate descriptions, known as meta tags, to make search listings more informative and relevant.

  4. Developing link strategies that allow other websites to refer to the content of your website.

  5. Making websites easier to read for visitors with visual disabilities. Known as accessibility, major search engines now include it in their ranking criteria to give priority to accessible websites.

In addition to these techniques, there are other basic SEO strategies and techniques that can be employed. However, an overly broad approach to SEO may hinder your marketing strategies by generating large volumes of low-quality inquiries. Depending on the type of business you own, these types of inquiries cost money to process, yet result in little revenue. In contrast, an eCommerce website should be optimized for large numbers of keywords that indicate a readiness to buy. This practice generates better quality sales leads and creates opportunities for purchases.

Whether you operate in very competitive markets or specific niches, we implement SEO techniques and strategies that work to increase your website’s visibility online. Call us at (631) 468-8460 to discuss SEO with us today!